Let’s wrap up our discussion of networking by covering the final three rules of how to do it right.
The eighth rule of successful networking has to do with following up. I remember this one like a little dog. It’s like a pup. It’s Professionalism, Uniqueness and Promptness.
Professionalism is a combination of your unique, prompt follow up. Whether it’s acknowledging the initial contact with a quick email or a handwritten note or a telephone call, whatever it may be, if you’re prompt and professional with it, you’ll blow them away. You’re opening doors down the road.
And, whether it’s email, a handwritten note, a letter, an article, a phone call, a referral, or a contact that you want to introduce them to, make sure you do it promptly. Make sure you do it professionally, and make sure you do it in a unique way, so that you stand out in the mind of your prospect. Make an impact, because you are one of the very few who did what you said you were going to do.
Make sure your follow up is there. Handwritten notes are unique. If there’s a guy carrying around a camera, taking pictures at these events, get a picture taken with your prospect and load it up into Shutterfly, and make a notecard out of the picture with you and them, and then send that picture over. Say, “It was great meeting you, looking forward to meeting you again.” Share a couple of things in that note about the conversational points that you had.