This week finds me keeping multiple balls in the air (more so than usual!). While I’m adept at the juggling act, sometimes keeping things simple results in the most effective of outcomes. Inspired by simplicity, YOU are the focus of my newsletter article today.
If I was challenged, as I often am, to name the most important thing on which to focus when looking for improvement in sales results, my answer would not be one that you might expect. There are those of you out there that would most likely think that my answer would fall in some tactical skill category such as being prepared, prospecting, goal setting, closing, asking better questions, listening, or something else along those lines.
There are others of you that would assume that my answer might revolve around the amount of activity that you go through every day. Again, tactically speaking, these areas would cover cold calls, client visits, touch campaigns, and other activity necessary for increased results.
But, if I was really pressed to name the ONE thing that moves you from mediocrity to WOW it would come down to a 3 letter word.—YOU! Yes you!
You see, every time you close a deal and your customers make a purchase, the first purchase that they make EVERY TIME is you! They have to buy into the fact that you are a professional and deserve their business. They have to buy into the fact that you CARE about them and their needs more than you and yours. They have to buy into your passion, your focus, and your advice. Your product or service is secondary.
So, my advice, do not underestimate the Power of YOU. Invest in yourself. Give yourself the time you need to learn, grow, live your life and your passions. Take the best care of YOU that you can. When we take time out of our busy schedules/juggling acts and we take care of ourselves, it actually enables us to be better. We are better sales people, we are better friends, spouses, partners, parents, siblings, etc. Be YOUR best every day. Sometimes, it’s really that simple.