“From your initial speech at our sales meeting, we knew that we had found our guy. Many speakers can come in and talk. You have come into SYSCO and, through your words and delivery, helped change our culture! WOW! The training curriculum that you have rolled out for us along with the individual coaching that you have provided our managers has opened our eyes to what we can and should be doing for our customers.”

Rob ResnickVice President Sales SYSCO Foods

“…..From the feedback we have received, without exception, the sales associates, sales managers, and core management team members voted this the best meeting ever. Already, our sales associates are working at putting all of these street-tested ideas to work. I look forward to working with you at our next two meetings with the greatest expectation and want to thank you once again for putting all of your passion and energy into our meeting.”

John ChiversDirector of Sales, Freybe Gourmet Foods

“When I first spoke with your office about tailoring your presentation to our specific company focus and marketing strategy, I was a little hesitant as to whether you could capture our twenty-one year old business culture. These ‘fears’ were immediately put to rest after I spoke with you as to the main content and message, along with the first few minutes of witnessing your passion and knowledge on sales as the seminar began. You have brought a newfound confidence of differentiating our company from the competition and a host of new ideas for future sales meeting topics.”

William R. HeringerPresident, Rocky Mountain Desk Corporation

“I first hired Gerry Layo to facilitate and lead a full-day session at our National Sales, Service & Marketing meeting. Gerry surpassed our expectations with a tailor-made session that spoke directly to the heart of our issues! Everyone was fully engaged throughout the session and since the meeting they have taken ACTION on many of the initiatives that were laid out. I have attended many seminars and have been part of many professional meetings, and I assure you Gerry Layo is one of the best professionals I have encountered…he has content, passion, and a delivery that speaks to us all. I highly recommend Gerry Layo and Sales Coach International to any company in any industry!”

Olin M. WilandPresident & CEO, Metal Spinners

“When we scheduled you to present your Smart Selling seminar to our Sales & Marketing Team, we hoped you would be successful and connect on one or two key items. That is usually the best one hopes for in these sessions. I am here to tell you that you hit a “GRAND SLAM HOME RUN”. Not only did you cover the focus areas but also a number of other key sales and marketing techniques were presented in such a way that a breakthrough learning experience was had by all! Thank you so much for the best seminar we have ever scheduled!”

John Rogalski President, ROMEX World Trade Company

“I wanted to take a moment to express my gratitude and thanks for the outstanding Smart Selling session that you ran for The Unified Group this past week. The response from the entire group was over-the-top enthusiastic! We have had some very good speakers and trainers in the past for events such as these. However there have been none that have garnered the excitement that you did! I know the result will be an increase in our sales and profitability.”

Julie BishopExecutive Director, The Unified Group

“That was awesome! To hold the attention of two separate sales teams for 3-4 hours per day for two days in a row is both a testament to your training content and delivery style! To do so in a manner that included us all using very specific examples and tie-ins to our business was proof of your advanced preparation. To bring together on “one page” two sales teams previously somewhat divided by diverse structures was truly a result of your professionalism and passion! Thank you for making our National Sales Meeting a resounding success!”

Gavin HawthorneNtl. Sales Manager, Winexpert Inc.

“Thank you for the outstanding job that you did at the IPPA’s annual meeting in Las Vegas. I received overwhelming positive feedback from the moment your session ended until the end of the weekend. The message you delivered was right on target. Your unique delivery style is what drove the message home for the attendees. Thank you for helping to make this the best IPPA meeting to date. In addition, Laurie and your entire staff at Sales Coach International were a pleasure to work with. Their outstanding service and over the top delivery demonstrates to me that you and your staff ‘practice what you preach’ We are looking forward to having you again at a future meeting.”

Sylvana SiegelIPPA Board of Directors, President

“I assume that I don’t need to tell you the challenges in keeping the attention and enthusiasm of hundreds of business owners and CEOs for three hours. Your session did just that in a way we have never experienced! In fact, since the event, I have received many enthusiastic reports about the APPLICATION of your discussed strategies. This is a real credit to both your style and content….By overwhelming request from our membership, we would like to invite you back to next year’s convention so that we can get “another dose of the Coach.”

Carolyn CampbellExecutive Director, BC Redi-Mixed Concrete Assoc.

“From your initial speech at our sales meeting, we knew that we had found our guy. Many speakers can come in and talk. You have come into SYSCO and, through your words and delivery, helped change our culture! WOW! The training curriculum that you have rolled out for us along with the individual coaching that you have provided our managers has opened our eyes to what we can and should be doing for our customers.”

Rob ResnickVice President Sales SYSCO Foods

“…..From the feedback we have received, without exception, the sales associates, sales managers, and core management team members voted this the best meeting ever. Already, our sales associates are working at putting all of these street-tested ideas to work. I look forward to working with you at our next two meetings with the greatest expectation and want to thank you once again for putting all of your passion and energy into our meeting.”

John ChiversDirector of Sales, Freybe Gourmet Foods

“When I first spoke with your office about tailoring your presentation to our specific company focus and marketing strategy, I was a little hesitant as to whether you could capture our twenty-one year old business culture. These ‘fears’ were immediately put to rest after I spoke with you as to the main content and message, along with the first few minutes of witnessing your passion and knowledge on sales as the seminar began. You have brought a newfound confidence of differentiating our company from the competition and a host of new ideas for future sales meeting topics.”

William R. HeringerPresident, Rocky Mountain Desk Corporation

“I first hired Gerry Layo to facilitate and lead a full-day session at our National Sales, Service & Marketing meeting. Gerry surpassed our expectations with a tailor-made session that spoke directly to the heart of our issues! Everyone was fully engaged throughout the session and since the meeting they have taken ACTION on many of the initiatives that were laid out. I have attended many seminars and have been part of many professional meetings, and I assure you Gerry Layo is one of the best professionals I have encountered…he has content, passion, and a delivery that speaks to us all. I highly recommend Gerry Layo and Sales Coach International to any company in any industry!”

Olin M. WilandPresident & CEO, Metal Spinners

“When we scheduled you to present your Smart Selling seminar to our Sales & Marketing Team, we hoped you would be successful and connect on one or two key items. That is usually the best one hopes for in these sessions. I am here to tell you that you hit a “GRAND SLAM HOME RUN”. Not only did you cover the focus areas but also a number of other key sales and marketing techniques were presented in such a way that a breakthrough learning experience was had by all! Thank you so much for the best seminar we have ever scheduled!”

John Rogalski President, ROMEX World Trade Company

“I wanted to take a moment to express my gratitude and thanks for the outstanding Smart Selling session that you ran for The Unified Group this past week. The response from the entire group was over-the-top enthusiastic! We have had some very good speakers and trainers in the past for events such as these. However there have been none that have garnered the excitement that you did! I know the result will be an increase in our sales and profitability.”

Julie BishopExecutive Director, The Unified Group

“That was awesome! To hold the attention of two separate sales teams for 3-4 hours per day for two days in a row is both a testament to your training content and delivery style! To do so in a manner that included us all using very specific examples and tie-ins to our business was proof of your advanced preparation. To bring together on “one page” two sales teams previously somewhat divided by diverse structures was truly a result of your professionalism and passion! Thank you for making our National Sales Meeting a resounding success!”

Gavin HawthorneNtl. Sales Manager, Winexpert Inc.

“Thank you for the outstanding job that you did at the IPPA’s annual meeting in Las Vegas. I received overwhelming positive feedback from the moment your session ended until the end of the weekend. The message you delivered was right on target. Your unique delivery style is what drove the message home for the attendees. Thank you for helping to make this the best IPPA meeting to date. In addition, Laurie and your entire staff at Sales Coach International were a pleasure to work with. Their outstanding service and over the top delivery demonstrates to me that you and your staff ‘practice what you preach’ We are looking forward to having you again at a future meeting.”

Sylvana SiegelIPPA Board of Directors, President

“I assume that I don’t need to tell you the challenges in keeping the attention and enthusiasm of hundreds of business owners and CEOs for three hours. Your session did just that in a way we have never experienced! In fact, since the event, I have received many enthusiastic reports about the APPLICATION of your discussed strategies. This is a real credit to both your style and content….By overwhelming request from our membership, we would like to invite you back to next year’s convention so that we can get “another dose of the Coach.”

Carolyn CampbellExecutive Director, BC Redi-Mixed Concrete Assoc.